Strategy Manager at Etihad Airways Abu Dhabi

Responsibilities of Strategy Manager at Etihad Airways

• Develop Etihad Guest programme strategy. Work with internal and external stakeholders and partners to define the positioning of the programme,
• Privileges and recognition offered to members across different tiers and different markets.
• Taking an innovative approach to benefits and rewards – specifically lifestyle benefits, plus new redemption options, tiering and status retention.
• Making our members feel valued, special, able to tailor rewards and receiving preferential treatment that other customers don’t.
• Define enhancement roadmap working with relevant stakeholders on continuous improvement of the loyalty programme and introduction of new initiatives, redemption platforms and integration with new lifestyle partners.
• Drive positive member NPS by understanding our member feedback, and benchmarking against competitors and market leading programmes.
• Work closely with partnership and product teams to ensure consistency, and ease of use in participating in the programme and accessing benefits. Includes engaging with partners to enable alignment of customer experience principles.
• Manage programme related interactions with members, in addition to program-related back-office work like enrolment and fulfilment.

Qualifications

• A Bachelor degree in Business/Management with a preference within Product Management and/or Loyalty Management.
• Minimum of 8 years relevant experience as a Strategy Manager

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